The latest and greatest in triathlon

Friday, August 25 – Saturday, August 26, 2017
The 2017 Transamerica Chicago Triathlon Multisport & Fitness Expo is held in association with the Transamerica Chicago Triathlon, SuperSprint Triathlon and the Life Time Kids Tri Chicago. Recognized as the top show in the sport, the Multisport & Fitness Expo offers 150 exhibitors and over 200 booths and is free and open to the public.

The Expo is also site of mandatory packet pickup and course talks for all Transamerica Chicago Triathlon registrants. The Expo, course talks, packet pickup and body marking all take place at the Hilton Chicago, 720 S. Michigan Ave.
, Chicago, IL.

The Expo is open on Friday, August 25 from 1 p.m. to 8 p.m. and on Saturday, August 26 from 9 a.m. to 5 p.m. The Expo is held in the Northeast, Northwest and Southwest halls in the lower level of the hotel.


Every Sprint, International and Triple Challenge athlete must attend an Athlete Briefing/Course Talk before receiving their packet.

As race day approaches, a full schedule of Athlete Briefings will be posted including special pre-weekend sessions at preferred retailer locations. When listed, participants will be able to RSVP in advance for specific sessions. Meanwhile, our preliminary list of race weekend sessions is listed below:

Friday, August 25, 2017
Multisport and Fitness Expo | Packet Pick-up
1 p.m. – 8 p.m.
Hilton Chicago
720 South Michigan Avenue, Chicago, IL

1:00 p.m. 1:30 p.m. 2:30 p.m. (SuperSprint/Kids Tri)
2:00 p.m. 2:30 p.m. 3:30 p.m. (1st Timers’ Program)
3:00 p.m. 3:30 p.m.  4:00 p.m. (1st Timers’ Program)
4:00 p.m. 4:30 p.m.  6:00 p.m. (SuperSprint/Kids Tri)
5:00 p.m. 5:30 p.m.  7:00 p.m. (1st Timers’ Program)
6:00 p.m. 6:30 p.m.
7:30 p.m.

Saturday, August 26, 2017
Multisport and Fitness Expo | Packet Pick-up
9 a.m. – 5 p.m.
Hilton Chicago
720 South Michigan Avenue, Chicago, IL

9:00 a.m. 9:30 a.m. 1:30 p.m. (1st Timers’ Program)
10:00 a.m. 10:30 a.m. 2:30 p.m. (Para Tri)
12:00 p.m. 11:30 a.m. 3:30 p.m. (1st Timers’ Program)
1:00 p.m. 12:30 p.m.
2:00 p.m. 1:30 p.m.
3:00 p.m. 2:30 p.m.
4:00 p.m.  3:30 p.m.
 4:30 p.m.

PLEASE NOTE: The Boulevard Room is located on the 2nd floor.

*SuperSprint & Kids Tri course talks are optional. They will also be held onsite at each swim start.
**The 1st Timers’ sessions are restricted to Live Grit program participants only.

Packet Pickup

All registrants in the Transamerica Chicago Triathlon must attend the Multisport & Fitness Expo to pick up their registration packets at the Hilton Chicago on Friday or Saturday of race weekend. This includes all relay members. There will be no race-day packet pickup. No exceptions!

All athletes are required to pick up their registration packets in person at the Hilton Chicago. Please allow up to 90 minutes to pick up your registration materials, event technical shirt and race bag (60 minutes if you have already attended one of the mandatory Athlete Briefings) and to get body marked. Please keep in mind that the busiest times at race packet pickup are between 3 p.m. and 6 p.m. on Friday and between 12 p.m. and 3 p.m. on Saturday.

Note: SuperSprint and Life Time Kids Tri Chicago participants have the option to pick up their packets on Friday at the Multisport & Fitness Expo or on race day (see the race-day schedule on each event page for times). It is highly recommended that participants pick up their packet at the Expo to avoid long wait times on race morning.


The Transamerica Chicago Triathlon now offers the option to rack your bike in Transition on the Saturday prior to race day, between 2 p.m. and 7 p.m. Only bikes with athlete numbers affixed may be racked. No bags may be dropped overnight. Around the clock security will be provided. As a result, we will be offering a CLIF bike check within Salon D at the Chicago Triathlon Multisport & Fitness Expo to accommodate anyone who takes advantage of this option.

Expo Checklist

Please bring the following items with you to the Expo:

  • Photo ID
  • A current USAT membership card or $12 for a single-event USAT permit (unless fee was paid with your race entry fee)
  • Completed USAT and Event Waiver forms (unless you did so at the time you completed the event online registration)
  • Your race number, which will have been emailed to you prior to the Expo


Recognized as the top show in triathlon, this two-day expo attracts over 18,000 visitors. Exhibitors can display, sample, and sell products/services, distribute collateral and premiums, host an activity, and more.

Hilton Chicago
720 S. Michigan Ave., Chicago, IL (Northwest & Southwest Halls)
Friday, August 25: 1 p.m. – 8 p.m.
Saturday, August 26: 9 a.m. – 5 p.m.

Thursday, August 24: 12 p.m. – 4 p.m.
Friday, August 25: 8 a.m. – 1 p.m.

Saturday, August 26: 6 p.m. – 9 p.m.

For more information, including securing Expo space and additional promotional opportunities, please email Tim Brazel.